The title of the album is a combination of the words “Performance” and “Democracy”, meaning “The power of Performance” or “Rule by Performance”. The album was again produced by Mats Valentin, but this time Tobias Lindell (Europe, Mustasch) mixed the 12 outstanding tracks that make up the cd. “I think we have followed through on what we started with the last album, “Clash of the Elements”, explains singer Jakob Samuel. “Besides continuing to work with producer extraordinaire, Mats Valentin, we took a step further with some of the material that was hinted at on “Clash of the Elements”. On “Performocracy” there is a more epic and darker character to some of the songs that we wanted to explore in more detail. Having said this, we have definitely stayed with a lot of the signature melodic elements that are trademark of the band”. The first single off “Performocracy” is “Cuts like a knife”, which promises to entice both Poodles fans and anyone with a passion for rock n’ roll. A video produced by Steve Ravic will accompany the release of the first single. “One important aspect of having a few releases in the bag is that you know more what you want as a band” adds bassist Pontus Egberg. “Someone once said that “if you want to dream big, you have to dream in great detail”. To us this means that we take all the knowledge and experience that we have acquired from our previous efforts and use that to plan ahead and make our dreams bigger.”

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